Zippy Financial Zippy Financial

Where Homeowners Are Spending $1 Billion a Month


In the ever-evolving landscape of the Australian housing market, homeowners are continuously finding new ways to invest in their properties. The trend of home renovations continues to surge, with Australians collectively spending around $1 billion each month on home improvements. This trend, driven by both necessity and desire, highlights the changing priorities and aspirations of homeowners across the nation.

The Current Housing Market and Homeowner Trends 

The current state of the housing market has a significant influence on homeowner decisions. With rising property values and a competitive market, many homeowners are opting to renovate existing properties rather than purchasing new ones. This trend is particularly noticeable among first homeowners, who are looking to add value to their initial investments.

Market Dynamics Impacting Homeowner Trends

  • Property Value Escalation: Understand the dynamics of rising property values. Analyze the factors contributing to the escalation, such as demand-supply imbalances, economic conditions, and regional growth. This awareness provides insight into the broader market trends influencing homeowners’ decisions to renovate rather than buy. 
  • Competitive Real Estate Landscape: Explore the competitive landscape of the real estate market. High demand and limited inventory often create a competitive environment for homebuyers. This intensification prompts existing homeowners to consider renovations as a strategic alternative to navigating the challenges of purchasing in a fiercely competitive market.
  • Interest Rate Fluctuations: Consider the impact of interest rate fluctuations on homeowner decisions. Periods of low-interest rates may incentivize homeowners to invest in renovations, leveraging favorable financing conditions to enhance their properties without the financial burden associated with a new mortgage.

Motivations Behind Home Renovations

  • Value Addition Perspective: Examine the motivation of homeowners, especially first-time buyers, in choosing renovations. Many see renovations as an opportunity to add substantial value to their initial property investment. This approach aligns with a long-term strategy of building equity and creating a personalized living space. 
  • Avoiding Property Purchase Challenges: Acknowledge the challenges associated with property purchases in a competitive market. High prices, limited inventory, and bidding wars can be deterrents for potential homebuyers. Opting for renovations allows homeowners to circumvent these challenges while still achieving the desired upgrades or expansions.
  • Customization and Personalization: Recognize the desire for customization and personalization. Renovations offer homeowners the chance to tailor their living spaces to specific preferences, meeting lifestyle needs without the compromises that might come with purchasing an existing property.

Evolving Renovation Trends

Recent years have seen a shift in renovation trends. Homeowners are now focusing on creating more sustainable and energy-efficient living spaces. This includes the installation of solar panels, energy-efficient appliances, and the use of eco-friendly materials. The integration of smart home technology is also on the rise, as homeowners look to enhance convenience and modernize their living spaces.

Financial Aspects of Renovating

The financial commitment involved in home renovations is substantial. Homeowners need to be savvy about their spending, especially in a fluctuating economy. Financing options have become more diverse, with many seeking renovation loans or utilizing savings to fund their projects. The key is to balance the desire for aesthetic upgrades with practical, value-adding improvements.

The latest Archicentre Cost Guide sets out typical costs for popular home improvements. As a guide, you can expect to pay:

  • $75-$120 per square metre to polish timer floorboards 
  • Up to $35 per square metre for interior painting 
  • Up to $4,600 for an extension  
  • Up to $48,000 for a new kitchen (excluding appliances) 

While home improvements may not come cheap, quality renovations can boost your lifestyle and your home’s value. They can also be a money-saver – ‘green’ improvements such as installing rooftop solar panels can put money back in your pocket through lower utility bills. 

The Rise of Eco-Friendly Renovations 

Sustainability is no longer just a buzzword; it’s a key consideration for homeowners undertaking renovations. Eco-friendly renovations not only contribute to a healthier environment but can also offer long-term financial savings. Homeowners are increasingly aware of their environmental footprint and are making conscious choices to reduce it through their home improvement projects. 

Technological Advancements in Home Improvement 

Technology has revolutionized home renovations. From virtual consultations with designers to the use of augmented reality for visualizing changes, technological advancements have made the renovation process more accessible and efficient. Homeowners are embracing these technologies to ensure that their renovations are in line with the latest trends and conveniences. 

Expert Insights on Home Renovation Trends 

Industry experts emphasize the importance of thoughtful planning and market research before undertaking any renovation project. They advise homeowners to consider not only current trends but also the long-term impact of their renovations on property value and lifestyle. 

Case Studies: Successful Home Renovation Stories 

Real-life success stories of homeowners who have successfully navigated the renovation journey can provide valuable insights and inspiration. These stories highlight the challenges faced, solutions found, and the joy of transforming a space into something uniquely personal and functional. 

The trend of homeowners investing heavily in home renovations is a testament to the changing dynamics of property ownership in Australia. As homeowners continue to adapt their living spaces to meet their evolving needs, the industry is set to see continued growth and innovation. Seeking guidance from professionals such as mortgage brokers and financial planning experts can further enhance your approach to property investment and renovations, ensuring alignment with long-term financial goals. 

Frequently Asked Questions

Why are Australian homeowners spending so much on renovations?

Homeowners are investing in renovations due to the rising property values and a competitive housing market. Renovations are seen as a way to add value to existing properties and enhance living spaces.

What types of renovations are most popular among homeowners?

Popular renovations include sustainable and energy-efficient upgrades like solar panels, smart home technology, and eco-friendly materials. Kitchens and bathrooms also remain high on the renovation list.

How are current housing market trends influencing homeowner decisions?

With the increasing cost of properties, many homeowners are choosing to renovate their existing homes instead of buying new ones, especially first homeowners looking to increase their property’s value.

How are eco-friendly renovations beneficial?

Eco-friendly renovations can reduce a home’s environmental impact and lead to long-term savings through reduced utility bills. They can also increase a property’s appeal and value.

Can renovations significantly increase a home’s market value?

Quality renovations can significantly increase a home’s market value, especially if they improve functionality, aesthetic appeal, or energy efficiency.

How can homeowners get started with their renovation projects?

Homeowners should start by defining their goals, setting a budget, exploring financing options, and consulting with professionals like architects, designers, and financial advisors to ensure a successful renovation project.

Get Started on Your Renovation

If a renovation is on your bucket list, call us to discover the options available to fund your project and the costs involved.

Phone: 1300 855 022


Zippy Financial is an award-winning mortgage brokerage specialising in home loans, property investment, commercial lending, and vehicle & asset finance. Whether you are looking to buy your first home, refinance or build your property investment portfolio, the team at Zippy Financial can help find and secure the right loan for you and your business. 

About the Author:   

Louisa Sanghera is an award-winning mortgage broker and Director at Zippy Financial. Louisa founded Zippy Financial with the goal of helping clients grow their wealth through smart property and business financing. Louisa utilises her expert financial knowledge, vision for exceptional customer service and passion for property to help her clients achieve their lifestyle and financial goals. Louisa is an experienced speaker, financial commentator, mortgage broker industry representative and small business advocate.   

Connect with Louisa on Linkedin.   

Louisa Sanghera is a Credit Representative (437236) of Mortgage Specialists Pty Ltd (Australian Credit Licence No. 387025).

Disclaimer:This article contains information that is general in nature. It does not take into account the objectives, financial situation or needs of any particular person. You need to consider your financial situation and needs before making any decisions based on this information. This article is not to be used in place of professional advice, whether business, health or financial. 



Comparison Rate calculated on a secured loan amount of $150,000 for a term of 25 years. WARNING: This Comparison Rate is true only for the example given and may not include all fees and charges. Different terms, fees and other loan amounts might result in a different Comparison Rate. Fees and Charges Apply. Terms and Conditions are available on request.